BFB2
our vision, culture and core values
To be the leading professional development organization for coaches and athletic directors at every level of sports.

Our Culture

We recognize that businesses succeed and fail on the backs of those in the organization. As such, we believe lower standards will inevitably lower the culture, so we will set high standards for our people, the way we do business, and our clients making it imperative to invite the right people to partner with us.

A Better Way culture is made up of the three following pillars.

Stewardship

We will be good stewards of all that has been entrusted to us by doing business with integrity, authenticity, and selflessness. We will never forget that we are here to serve the community, our clients, all stakeholders, and the generations that will come after us. We want our actions to show the world that we understand life is not about us but about serving others.

Development

We are a business focused on creating future leaders by constantly seeking to improve our team, our clients, our services, and our products. We view the moment a transaction takes place as the beginning of a long-term relationship built on trust. For this reason, we are always working toward the betterment of our products and services. 

Empathy

We believe everyone brings their comprehensive life experience with them to work, to the trainings we provide, to the events we speak at, and back home every day. In order to better serve one another and our clients, we must seek first to understand their perspective before wanting to be understood. Our goal is that all stakeholders in A Better Way would experience this from us when they interact with us.

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Our Core Values

These core values are the fundamental beliefs of a A Better Way Athletics. Our goals are to provide value, educate and build long-term relationships. We are committed to meeting our clients goals, no matter how lofty they may seem.

Competency

We provide best practices and strategies for all clients.

loyalty

We stay true to our mission, our core values, and our clients.

Integrity

We are honest and open because right is always right and wrong is always wrong.

Perseverance

We continuously fight to preserve the good in all areas and stages of life.  

Excellence

Mediocrity is not an option. We give our best effort always to every client.

"Just remember that sports do not teach our children the lessons they need to learn. Sport is the vehicle that creates lessons, but it is the parent AND coach who helps to teach the lessons". #ABetterWay

Schedule A Consultation Today

Question, comments or other concerns? Contact our support team to learn more about the services provided or to discuss other ways we can help your organization!

Schedule A Consultation Today

Question, comments or other concerns? Contact our support team to learn more about the services provided or to discuss other ways we can help your organization!